Friday, August 28, 2020

Webb City Sentinel market column - Wednesday, August 26, 2020

The USDA just released their survey of market managers from 2019 and it had some surprises. The first and probably most surprising is that they received responses from almost 60% of the 10,000 markets that were sent surveys. The surveys were mailed, but you could respond on their website, which is what we did. Here are some other highlights from the survey responses. There are 8,140 farmers markets nationwide (I assume that is not including those markets that did not respond).  Of those responding, 52% had a Saturday market, 99.6% sold fruits and vegetables, 85% labeled themselves locally grown. So far, we’re right in there with the majority. We’re also one of the 5,078 who said they had volunteers. In fact, the survey found there are 31,609 market volunteers in the country. We are always looking for more, so come by the information table and join the crowd!

Twenty-one percent of markets operated year-round. I would guess that is much higher than you’d find in Missouri, but of course markets in urban areas and in the areas of milder weather are more likely to operate year-round. But I don’t have to guess because the survey results split it out. Year-round operations make up 30% of urban markets, 12% of suburban markets and only 8% of rural markets. Regional differences are even starker:  Twenty-six percent of Southern markets and 38% of Western

markets operate year-round. In the Midwest that percentage is 7%, which just goes to show how lucky we are in Webb City to have a year-round market. Another characteristic that makes Webb City stand out  is the number of hours we’re open each week during the summer. The nationwide average is just over 7 hours. We’re open 9 hours.

There are 25 pages of results, but I’ll stop now. I’ll be studying all 26 pages because it’s always fun to see what other markets are doing and to learn what over 8,000 markets are doing is quite a treat for a market groupie like me.

At our own market produce is rolling in, especially green beans. If you want to can or freeze green beans, now is the time!  And it’s melon heaven too. In fact, our manager is experimenting with freeze drying melon to enjoy later in the year. Stay tuned.

We may offer it for sale this winter if we’re successful.

While we have looked a bit different all summer, it is encouraging how normal the market experience actually  is when so much doesn’t feel normal at all. We have bunches more room, and though we miss the smiles behind those masks, it feels safe and welcoming which is especially important now.

This Saturday Cooking for a Cause will benefit the Webb City High School Choir Boosters. David Loving is on the market stage. We’re expecting 12 farms, plus two ranchers, a flower farm, a shrimp farm, two mushroom growers, and our honey farmer. There will be artisan pasta and market-made sauces, baked goods from three bakers, kettle corn, seasoned salts, spice, herbs, and mixes, jams and jellies, frozen tamales, locally roasted coffee beans and coffee drinks, and soaps. 

Lucy Lee and her family will have Asian specialties on Saturday.  David Loving is on the market stage.  

On Tuesday, Ghetto Taco and Dazed and Cornfused will be serving street tacos and grilled corn on the cob. Max Barnett is on the market stage.  Our MU Extension nutrition educators are back at the market on Tuesdays, sharing recipes and nutrition advice. Our larger farmers will be on hand, along with some of the smaller ones. We’ll have two ranches, and many of the other vendors. Tuesday is pickup day for the online store. Order any time before midnight on Sunday to pick up between 5 and 7 Tuesday at the market.

We expect to be open on Tuesdays through mid-October and, of course, we’re open year-round on Saturday mornings. See you at the market.

Thursday, August 20, 2020

Webb City Sentinel market column - Wednesday, August 19, 2020

It almost felt like fall at the market yesterday. With school starting and the market going to its autumn schedule, that coolness felt right, and welcome. And the new schedule is welcome as well, for me. The Thursday market is tucked in for the year. The Free Kids Meals are wrapped up.  Those two things free up almost 10 hours of my time each week. No more carving up melons for 100s of kids. I was happy to do it and, now, I’m happy not to!

We still have mountains of summer crops being harvested. There is certainly no shortage of tomatoes, melons, cucumbers, etc. But the fall crops are appearing, like boc choy, broccoli, and winter squash. Owen has been bringing some fall flowering plants as well and I’m sure the mums and pumpkins won’t be far behind.We’ll be open on Tuesdays and Saturdays through mid-October and then go to our winter schedule of Saturdays only. This Saturday we’re expecting 12 produce farms, plus a mushroom grower and a flower grower. Sunny Lane and Garret’s will be on hand with beef, pork, lamb, and chicken. Maypop Flower Farm will have bouquets, as will Vang Garden. There will be baked goods from Harmony Hill, Redings Mill, and Sunflower Bakery. Clear Water Shrimp Farm will have fresh locally farmed shrimp, Hillside Farm is coming with elephant garlic. MaMa JoJo’s will have artisan pasta, both uncooked to prepare at home and ready-to-eat with market made sauces. Fair Haven will have jams and jellies, Helms will be there with honey and honey products. Juniper Coffee will sell freshly roasted coffee and coffee drinks, Kings Kettle Corn will have a selection of popcorn. 2Ts Soap will be on hand with their handcrafted soaps and grooming products. Good Golly Tamale will be at the market Saturday. I was hoping their tamales would match the tamale vendors we had several years ago. Well, it matches perfectly because the new vendor worked for the former vendor who is no longer in business and uses the original recipe. Yep, autumn may be on the way and our hours may be shorter, but that doesn’t mean the market is dwindling.

Randy Corbin and Phil Greer will be on the market stage Saturday. Market staff and volunteers will run Cooking for a Cause and all the profits will go toward our parking lot project. With the city’s help, we hope this fall to get the south parking lot expanded and organized and to have a south exit to Hall Street put in. This is a critical project for the market. We firmly believe the market is crippled by lack of parking and good traffic flow. This project should go a long way toward relieving that problem and we have to give Councilman Jim Dawson credit for pointing us toward that solution and city manager Carl Francis for encouraging us and helping us put it on paper. It’s a sizeable project financially but we’re well on our way to raising the necessary funds. This Saturday, we hope to get a little closer especially if you come enjoy a hot breakfast packed to go (but you can eat it at the market if you want). Scrambled eggs, biscuit and gravy, sausages, hashbrown casserole, and juice or coffee for $6. Breakfast is served from 8:30 to 11.

I just want to give a short testimonial about the market’s abundance right now. There are always product gaps we’re looking to fill. Now that I’ve retired, that’s our manager’s job and she has done a great job this summer. Let’s hear it for fresh local shrimp, tamales, and mushrooms. Rachael is still on the lookout to fill in other gaps or make sure we have the abundance we want.  Sadly, the corn crop failed throughout the area and we’ve pretty much gone without it this summer. But that’s not on the farmers or the manager, that’s on Mother Nature. We’ll hope for better corn-growing weather next year.

But back to mushrooms.  After several years of being without any mushrooms at all, we now have two mushroom growers and they grow different mushrooms so we have abundance in choice as well as quantity. I have bought from both growers and have found both to be excellent. My husband, Phil, is our mushroom cook. He slices them and sautés them in butter, with herbs, and a little white wine. Then he pairs them with grass-fed beef or shrimp. Delicious!

The Tuesday market will feature Ghetto Taco for supper. We’ll have a good selection of vendors. In addition to our produce growers, our mushroom farmers, tamale makers, elephant garlic grower, and other specialties have been coming to the Tuesday market. It’s also pick up day for the market’s online store. Orders should be placed by 11:59 Sunday evening for pickup, but you can hop online anytime to order. I added another market product this week – 1 quart of freshly cut watermelon for $4. That makes three cut melon choices online – watermelon, cantaloupe, and a medley of watermelon, cantaloupe, and canary melon, each a 1 quart and each $4. Sometimes a whole melon is too much so this makes a good option, and you don’t have to carry those heavy rinds out in the trash. You can order at localline.ca/webb-city-farmers-market.

See you at the market!

Thursday, August 13, 2020

Webb City Sentinal Market Column - Wednesday, August 12, 2020

Today is our last Thursday market of the year.  We’ll be open from 11 to 2.  And in addition to our usual vendors we have some new faces.  There will be a lemonade stand run by our manager’s 10-year-old son.  Maxwell read a book from the library about junior entrepreneurs and tried a lemonade stand outside his house.  Now with some experience and food safety guidance from his mom he is ready for the big time.  I hope you stop by for a drink.  Maxwell has a big heart, all his profits go to the Humane Society.  Freeman Advantage will be doing free blood pressure tests and in these times shouldn’t we all be watching our blood pressure! 

Songbird’s Kitchen will serve Asian specialties for lunch tomorrow.  We’ll have seven growers loaded with fresh local produce.  Harmony Hill will have baked goods, Stormy Farms locally raised meats, we’ll have cut flowers, as well as hanging baskets and fall planters.

On Saturday, we expect about 17 producers, including our flower farm, two ranchers with beef, pork, lamb, and chicken, two mushroom growers, and our shrimp farmer.

2Ts Soap is coming, as well as Juniper Coffee, Helm Family Farm with honey and honey products, DnD Smoked with seasonings, Good Golly Tamale,  three bakeries,  and MaMa JoJo’s Pasta.  The Girl Scouts are doing the Cooking for a Cause breakfast and Max Barnett will play in the Kids Tent.  Remember, we’re open on Saturdays year-round.

Tuesday Ghetto Taco is back with delicious street tacos and other food with a Mexican flair.  We are usually open on Tuesdays through mid-October.

We have three more Free Kids Meals on the schedule, though that could change if the USDA decides to issue a waiver to continue the meals. 

Tomorrow from 11 to 1 -  we have pizza pasta bake until we run out, and then we’ll switch to ham sandwiches.  The kids get to try the long bean recipe I shared in this column last week, plus market melon, and milk. 

Saturday from 9 to 11 – each child gets both breakfast and lunch.  Breakfast is ham and egg burritos, market melons, and milk.  Lunch is BLT’s, cherry tomatoes, melons, and milk.

Tuesday from 4:30 to 6:30 – a cheeseburger with lettuce and market tomato, chips, (surprise!) market melon, and milk.

The Kids Meal is free to any child, aged one through 18, regardless of residence or income.

I’m going to close with a melon salad recipe I made for the Kids Meal yesterday.  Of course, I made a much larger batch but you’re probably not going to feed 100 people so I’ve cut the recipe down a bit.  All the ingredients except the lime came from the market.

Melon Salad

Ingredients

1/2 large cantaloupe

1 small canary melon

1/4 to 1/2 small seedless watermelon

1 tablespoon honey

Juice from half a lime

Mint to garnish

Change the proportions of each melon to suit your taste.

Remove the rind from the melons and cut the meat into bite-sized cubes or if you want to get fancy scoop with a melon baller.  In a small bowl whisk together the honey and juice and drizzle over salad, mixing gently.  Serve with a garnish of mint.  Serve immediately and refrigerate leftovers. 

If cutting melons ahead, add dressing and mint right before serving.  Since melons release a lot of juice if you cut them ahead, you should drain the melons before dressing.

We have an abundance of melons at the market.  Enjoy them while you can!

Thursday, August 6, 2020

Webb City Sentinel market column - Wednesday, August 5, 2020

It is finally full blown melon season and that makes me very happy. I like melons of all kinds but watermelon is my favorite and there’s finally enough watermelon that those of us who buy last still have lots of choices. (Since the market opened I have made it a personal policy to buy last if an item is in short supply. I would rather the customer go home with what they came for.) 

At yesterday’s market I loaded up with seedless melons for the next kids meal. When you’re cutting up watermelon for 100 kids, you don’t want to pick out seeds. I know. I did last week when the seedless melons were not being harvested in sufficient numbers to last the whole market, much less enough to supply the kids meal. Not so at yesterday’s market. There were still loads of seedless watermelon at the end of market. So the kids will be delighted and I will be happy because instead of spending three tedious hours preparing the melons I’ll be able to whiz through them in less than one.

And there were plenty of other kinds of produce too, including long beans which I wrote about last week. As promised, at the end of the column are recipes using long beans.

We’ll have five farms at tomorrow’s market including our biggest melon producers:  Brakers, Harmony Hill, and E and O. There will also be honey, coffee, beans and drinks, meats, and cut flowers. Songbird’s Kitchen will serve Asian specialties like egg rolls and crab Rangoon. Enjoy the uncrowded Thursday market while you can. There are only two left this year! 

Saturday will feature our usual abundance of vendors, 11 produce farms, two mushroom growers, a cut flower farm, plus flowers from many of our regular growers, three bakeries, our shrimp farmer, two meat producers with beef, chicken, pork, and lamb, plus farm fresh eggs, and our cow’s cheese producer Grison Dairy & Creamer. We’ll have King’s Kettle Corn, 2T’s Soaps, DnD Smoked, Good Golly Tamale, and MaMa JoJo’s with pasta and sauces. We expecting another new vendor (yes, we’ve added four new vendors in the last 10 days). Alchemist Heaven will have handcrafted perfume oil and all natural body products. We only expect her one Saturday a month so be sure to check her out.

Cooking for a Cause benefits CROPwalk and will be operated by volunteers from Central United

Methodist Church. CROPwalk is held all over the country and raises money and awareness about hunger. Part of the funds raised stay in our area supporting organizations like Crosslines and the rest goes around the world providing assistance to refugees and areas of chronic and intense poverty. Locally the walk, which this year will be online due to COVID-19, is supported by many churches as well as individuals. Come enjoy scrambled eggs, sausages, hashbrown casserole, biscuits and gravy, and coffee or juice for only $6. It’s served to-go, but you can enjoy it at the market or wherever you choose to savor it. Drew Pommert will be playing in the yellow and white tent north of the pavilion. Breakfast and music run from 9 to 11. The market closes at noon on Saturdays.

The Free Kids Meals this week are:

Tomorrow lunch from 11 to 1 is served to-go in the kids tent:  ham and cheese sandwich, carrot sticks, watermelon, and milk.

Saturday has both breakfast and lunch served to-go in the kids tent:  Breakfast – bacon and egg casserole, watermelon, and milk AND lunch - chicken salad with crackers, cherry tomatoes, cantaloupe, and milk. The kids get both meals, regardless of income or residency, as long as they are between 1 and 18 years old.

While Tuesday is too far away for me to have details, you can expect a dandy market. We usually stay open on Tuesdays until mid-October after the mums are all sold. Yes, it will be mum season before we know it.

Now’s the time to focus on summer crops like long bean. Long beans are bunched by our growers in either all green or a mix of green and dark purple.  They both taste the same.  My personal recipe is super simple, because that’s how I like my food. I can prepare a whole bundle of long bean in a large skillet. It makes two very generous servings but can easily serve more if you don’t devour it like I do. I rinse the beans and then cut about half an inch off the bottom. The rest I cut into about 3 inch pieces. In a large skillet I heat on medium low enough olive oil to thinly coat the bottom. I chop a clove of elephant garlic and brown it in the skillet. I get my elephant garlic from Hillside Farm who will be at Tuesday’s market. Then I add the beans and cover, tossing occasionally

to coat with the oil and make sure everything cooks. Cook until the beans reach the tenderness you like.

For me that’s under 10 minutes. This dish reheats well in the microwave.

Now for the real treat, a family recipe. Bertha O’Rourke Cardetti was the mother of our wonderful volunteer Janet Taylor. Bertha was English, German, and Irish and married into an Italian family. She became a wonderful Italian cook, learning from her mother-in-law who came to the US as a young child from Bologna, Italy. This dish was always a favorite of Janet’s and became a staple in her own home when her children were growing up. She still makes it about once a month. “It’s really simple and very good!!  I’ve probably made it ‘healthier’ over the years, exchanging olive oil for some of the margarine used in the original recipe.”  She’s also replaced the green beans with our Asian vendors’ long beans. Talk about an international dish.

Bert Cardetti’s Green Bean Stew (adapted by Janet Cardetti Taylor)

Ingredients:

1 pound beef stew meat

1 pound long beans, cleaned and cut into 3” to 4” pieces

1 medium onion, dice

2 cloves of minced garlic

(or squeezed garlic)

2 celery stalks, chopped

parsley (or parsley flakes) 

tomato juice or V-8

water

In a Dutch oven, brown stew meat in 1 tablespoon of olive oil and 1 tablespoon of butter. Remove meat from pan and set aside. If needed, add a bit more olive oil and sauté the diced onion, chopped celery, and parsley, adding the garlic after a few minutes. Add the browned meat back into th

e pan. Top the meat with the beans. (Janet usually salts and peppers each ingredient as it goes into the pan.)  Pour 3 – 4 cups of tomato juice over the beans. Add water until the beans are covered. Bring to a boil on medium high for about 30 minutes, then turn down to simmer and let cook for at least 2

to 3 hours. Janet usually adds some Tuscan herbs at the end of the simmering time. I had to look up Tuscan herbs:  basil, oregano, rosemary, marjoram, fennel seeds, and garlic. You can find recipes for the mix online.

Janet sometimes adds small potatoes about half way through the cooking time to make it a complete one-pot meal. “My mother always served this dish with potatoes, so I thought I’d just

add them to the pot to save a step.” (and a dish)  She also sometimes substitutes pork for the beef.

It sounds like a hearty and satisfying meal and one that I’m going to try soon. Do you have a favorite market recipe?  I’d love to hear it. Whether enjoying fresh melon or cooking up a family meal, the market makes everything tastier, don’t you think?  See you at the market.